PROJECT LOOP
Last month, we showed you how we are taking steps towards closing the loop by creating a process in which we turn shoes that reached the end of their life into new boots.
Today, we are pleased to announce the launch of "Project Loop" which we are testing out for the first time in partnership with @horstwanschura.news at their Stuttgart store.
The process is simple. You bring your old shoes to the store (can be any brand). We recycle them. You get 10% off in-store. On top of that, you get a chance to win the Virón pair of your dreams.
The pop-up event ran until May 25th.
Don't miss out! It's time to close the loop.
STRIKE A POSE
Me stretching my back after carrying around all these good looks.
More of those looks can be found in our shop.
TR/ST IN VIRÓN
While you wait for the VOLT, look through our Icons!
WE ❤️ RECYCLED PET
But feel free to check out our recycled materials in our new collection!
OUR ICON, THE "1992"
Made for more terrains than just the dance floor 🗻
The Virón classic in all black is our 1992 Black Apple boot. But Virón has more ICONS you can explore.
DUSTIN IN VIRÓNs!
Stranger Things actor Gaten Matarazzo (@gatenm123) is the latest star seen wearing Virón 1968 sneakers!
VIRÓN X CARNE BOLLENTE
Our iconic installation from the "Virón x Carne Bollente" launch party, available soon!
In the meantime, you can shop our Icons.
VIRÓN4ALL
on the first Thursday of each month, we make some pairs available on our website at a heavily discounted price for those who aren’t in the position to buy from us at full price right now.
it's very easy, you only have to follow 3 simple steps:
01: watch our story every first Thursday of the month
02: write your size on the relevant question box
03: have a chance to purchase a pair at 60 - 70% discount via
a secret link
as there are only a few pairs available each month and we can’t (nor want to) check your bank account ;) we hope you only apply if you wouldn’t be able to buy Virón at our current prices.
all profits will be donated to a different organisation each month.
Don't miss the chance of getting some of our iconic pairs!
OUR EMPLOYEE OF THE MONTH
WE ADOPTED A PIG!!!
everybody meet Bernadette, our newly adopted pig and employee of the month <3
sponsored using donations sent in via VIRÓN4All, she's receiving care, shelter, love and a lot of hugs at Refuge Groin Groin.
Find more about our values here!
KENDRICK LAMAR IN 1992s
Lamar, Kendrick. “Regulate” (0:56). Top Dawg Entertainment, 2012
King Kendrick 👑 wearing our 1992 Forest Apple.
IT'S NOT ONLY APPLES!
Did you know Virón soles are made from up to 70% recycled rubber, while the insoles are 40% recycled plastic bottles? ♻️
Our icon 1992 in Black Apple has an amazing recycled Virón-style sole!
RECOGNISABLE AND VIRÓN-UNIQUE SOLE PRINT
Inspired by topographical map lines, moulded into soles made from up to 70% recycled rubber. ♻️
Making sure you leave a positive footprint behind.
Take a look at our iconic soles here.
NEW SHOES, NEW YOU!
FROM APPLE TO SHOE!
If you see AppleSkin™ on the shoe, you know it's made of apples🍏
Click on the material sticker next to each product to find out how your shoes are made! 🔍
Take a look at our classic 1992 Appleskin™ boot or our new Impulse and Quantum model.
If you want to take a look at all our new products click here.
JOIN US AS WE RAVE FOR THE PLANET 🌎
We are excited to announce our party with @hoer.berlin on March 4th at @stationgaresdesmines. Tickets are available via link in bio! 🎟️
Full line-up coming soon.
If you want to browse the newest Virón footwear perfect for the next rave click here.
VIRÓN'S FIRST TV APPEARANCE WITH ANGÈLE
TV debuts are never easy, but we think the 1992z did a great job.
Thank you @angele_vl💚🍏♻️
If the 1992z is to high for you, take a look at the 1992 boots in black apple, one of OUR ICONS.
QUICKLY CALLING TO WISH YOU A GREAT WEEK📞
SHOES MADE OUT OF APPLES?
Our puppy already learned all about how we make shoes out of apples 🍏 Have you?
Take a look at our icons here
